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Video discoverability on YouTube – what you need to know

Post Author Take1 / September 2nd 2015


Video is a powerful medium, and it can be used in number of different ways. But video is only powerful if people are watching it; otherwise it is lost in the vast universe that is the internet, garnering no attention whatsoever.

So how do you make your video content more discoverable?

Well there are number of tactics you can use to make video more discoverable. Some work better than others. But they’re all important.

Note: even if you execute these tactics to perfection, it still doesn’t mean your video content will become a viral sensation. The content needs to be great too, and often, if you create great content, people find their way over to view the video themselves. But giving people a little push doesn’t hurt.

Here are our top tips on making your video content more discoverable on the world’s biggest video site.

Create plenty of content

To be seen, the best thing to do is create a lot of content. This is something YouTube actually tells its partners: “The more content, the more related video clicks, the bigger the reach.”

If your videos cover different topics, you’re covering more ground if you create a lot of videos too, with more chance your videos will come up for various searches.

Organise with metadata

For anyone unfamiliar with the word, metadata helps you organise information, making it easier to categorise, discover, and understand. It plays a vital role in discoverability, and could be the difference between five views, and 5000.

Title – This is probably the most important factor in making your video discoverable. The title should describe the videos content, while using words that people will most likely search for. And it’s got to be catchy. The right title can take a while to come to, but it’s worth spending time thinking about it.

Description – The description should do exactly as the name suggests – describe the video. Again, you’ll want to sue works that people are likely to search for when looking for the type of content you’ve created.

Tags – The tags help YouTube categorise the type of content you have created. The tags will most likely be topics, places, people etc.

Get social

A lot of viral content gains traction on social sites like Twitter and Facebook, so start spreading yours on there too. Ask friends to share your video. Email bloggers a link to the video. Just encourage people everywhere and anywhere to watch it.

If one person discovers a video they like, they’ll share it amongst their friends, making your video much more discoverable.

Annotate

Annotations in YouTube allow users to link to other videos they have created during a video. So if you mention something you have created a video on in the past, you can guide the viewer there with ease. This means that a viewer can explore your content with ease.

Get the thumbnail right

Sometimes, people browsing YouTube will click on a video just because it has an enticing thumbnail. It shouldn’t take long to find the screenshot that is the most enticing of your content. A good thumbnail alone can bring a serious amount of viewers. Don’t underestimate its power.

Captions and subtitles

Ensure that your content is available to as many viewers as possible by adding captions. This will ensure that people with hearing impairments can enjoy your video and that someone who speaks another language can use YouTube’s translation feature.



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